Coaching Certification,
For Therapists

Our Growing Self Coaching Certification for Therapists is an advanced training program tailored for licensed mental health professionals seeking to become Board Certified Coaches (BCC). This program builds on the expertise, qualifications, and clinical experience that licensed professionals like you already possess, which is why it’s designed to be a 30-hour course that awards credits for your education and experience. (Instead of a 60-hour course).*

However, due to the specialized nature of this program, there are strict eligibility requirements. To ensure this program is the right fit for you, please carefully review the following criteria:

Who Is Eligible to Enroll?

You must meet one of the following educational and professional qualifications:

• National Certified Counselor (NCC) or fully state-licensed mental health professional (e.g., LPC, LPCC, LMHC, LMFT, LP, LCSW).
• Master’s degree or higher in counseling or counseling psychology (please see important details below for related Master's degrees that do NOT meet eligibility criteria).
• Doctoral degree in a related social or behavioral science field, such as:
  • Marriage and Family Therapy (DMFT)
  • Social Work (DSW)
  • Psychology (PsyD or PhD)
• View the credentialing requirements for the BCC here: https://www.cce-global.org/credentialing/bcc/requirements

Who This Program is Not For:

This program was created specifically for fully licensed, advanced mental health professionals. If you do not meet the following requirements, this is not the right program for you:

• Not fully licensed: If you hold a master’s degree in a related field such as social work, education, or marriage and family therapy but are not fully licensed as a professional counselor and/or do not hold NCC status, you will need to complete a 60-hour coaching certification program from a CCE-accredited provider.
• Bachelor’s degree only: If your highest degree is a bachelor’s degree in psychology or any other field, you are required to complete a 120-hour coaching program to qualify for the BCC credential.
• No college degree: Unfortunately, if you do not have at least a bachelor’s degree, you are not eligible to pursue the BCC credential.

View the credentialing requirements for the BCC here: https://www.cce-global.org/credentialing/bcc/requirements

Why Eligibility Matters

This 30-hour coaching certification program was designed specifically to meet the educational requirements for mental health professionals to become board-certified through the Center for Credentialing and Education (CCE)*. It leverages the clinical training and qualifications you’ve already earned, making it an ideal next step for those already established in the field.

If you’re unsure whether you qualify or have questions about your eligibility, feel free to reach out to us for guidance. We want to ensure you’re in the right program for your career goals.

A Program That Maximizes Your Investment

By meeting the eligibility requirements, you’ll gain access to a program that aligns with your existing professional experience while also counting towards continuing education hours—ensuring every hour you invest in this course works toward both your therapy license and your coaching certification.

If you meet the criteria, this program is the perfect way to build on your strengths, deepen your expertise, and step confidently into a new chapter as a Board Certified Coach.

If you’re a licensed therapist ready to step into the work you actually want to do — the kind that energizes you and brings out your best — then this program is for you.

It’s for therapists craving a stronger, more balanced practice with non-clinical, full-fee clients who are eager to grow, evolve, and create real change. This program will give you the tools to move clients forward, using evidence-based theories you already know but applied in a new, action-oriented framework.

If you're tired of being boxed into a medical model that forces diagnoses when all you really want is to help people grow, this program is your way out.

It’s not for the faint of heart, though. You’ll need to commit at least 30 hours to this work, and you’ll be challenged to think differently about how you help clients move forward. Coaching is not therapy. To be an effective coach you'll need to learn new skills, new frameworks, and a completely different mindset about your role, your purpose, and the process of change. But isn’t that what growth is all about?

If you’re ready to take your practice — and yourself — to the next level, enroll today. The transformation starts here.

Here’s the truth: Coaching is the Wild West. No regulations, no gatekeepers—anyone with a website can call themselves a coach. And many do. As a therapist, you could easily join the fray and offer coaching without formal training or credentials. But deep down, you know better. The stakes are too high for you—and your clients.

"DIY Coaching" — especially for therapists — is really dangerous.

Here’s why: offering coaching without proper training means you’re operating outside your scope of competence. That’s a major liability. Missteps in areas like dual relationships, confidentiality, or failing to recognize when a client actually needs therapy can open you up to grievances or even complaints to your licensing board. When you’re not trained in the nuances of coaching, you’re not just taking risks—you’re putting your practice and professional integrity on the line.

Why Invest in Certification?

The BCC (Board Certified Coach) credential isn’t just about checking a box. It’s about mastering a whole new skill set. Coaching isn’t “therapy without a diagnosis”—it’s a distinct process focused on action, accountability, and measurable outcomes. Without training, you risk frustrating your clients and losing them when they don’t get the results they’re seeking.

With the BCC credential, you’ll gain the knowledge and tools to confidently step into the coaching role. It’s awarded by the Center for Credentialing and Education (CCE), the same organization that oversees counselor certifications and CE programs. This credential gives you credibility, protects your license, and ensures you’re delivering coaching services that meet the highest ethical and professional standards.

Set Yourself Apart

Right now, anyone can call themselves a coach, but not everyone can call themselves you: a highly trained therapist who’s also a certified coach. Clients will see the difference, and they’ll trust you to help them achieve real growth and transformation. The BCC credential positions you as the go-to professional in a crowded market, offering a combination of depth and results that no DIY coach can match.

If you’re going to coach, do it the right way. Protect your practice, elevate your skills, and deliver the kind of transformative work your clients are seeking. This is your opportunity to lead with confidence and integrity.

Completion requirements vary across the program levels—Coaching Academy and Expert Experience. Each level builds on the previous, offering increasing depth, practical experience, and CE credit hours to meet your career goals and the Board Certified Coach (BCC) credential requirements.* Below, we’ve outlined what’s required to earn your certificate of completion at each level, along with the unique benefits you’ll gain.

Coaching Academy Level Requirements:

At the Coaching Academy Level, completion requires:

• 30 hours of engagement, including:
  • Online lessons (video-based instruction)
  • Reading course handouts, articles, and other supplemental materials
  • Participation in self-reflection activities
  • Completing all module quizzes with a passing grade
  • Submission of the instructor feedback form

This level provides the core foundations of coaching, giving you essential tools, techniques, and frameworks to apply evidence-based coaching practices.

• CE Credit Hours Awarded: 30
• BCC Educational Requirements: This level fulfills the 30-hour BCC training requirement for qualified therapists.

Why this level works for you: If you're self-motivated, prefer self-paced learning, and want to complete the course on your own schedule, this is the perfect place to start. You’ll gain the tools you need while earning 30 CE credits for your therapy license.

Expert Experience Level Requirements:

The Expert Experience Level takes everything from the Coaching Academy and Professional Collective Levels to the next stage of mastery, including:

• 8 weeks of coaching consultation group meetings to apply your new knowledge in real-world situations. (Consultation groups start after you have completed your classwork).
• 1:1 coaching case consultation / professional coaching with an experienced mentor.
• 8-week internship with Growing Self to gain hands-on coaching experience with real coaching clients under supervision.
• Access to weekly coaching-for-therapists group coaching calls (participation encouraged but optional).

CE Credit Hours Awarded: 50
BCC Educational Requirements: Meets the 30-hour educational requirement and supports the 30-hour coaching experience requirement with mentorship and endorsement for BCC certification.

Why this level works for you: This level offers an immersive growth experience—your learning doesn’t stop once you complete your classwork. With real-world coaching practice, personalized mentorship, and post-course consultation, you’ll develop the skills, confidence, and competence needed to thrive as a certified coach. Even better? The clients you work with during your internship can transition into your private practice, giving you a boost toward long-term success.

Summary of Requirements by Level:

Please be sure to carefully review the comparison chart we have created for you that details the features of each level of our certification program so that you are fully informed! 

Making the Right Choice for You

Each program level builds toward real competence and confidence as a board-certified coach. Whether you want the flexibility of self-paced learning or the accountability and hands-on experience provided by the Expert Experience, each level is designed to fit your professional needs while offering CE credits to keep your therapy license in good standing.

Have more questions?
Still unsure which level is right for you? Let’s chat. Click here to schedule a discovery call so we can explore the best fit for your goals.

When you step into coaching, you want to do it right—because that’s the kind of professional you are. The Board Certified Coach (BCC) credential, awarded by the Center for Credentialing & Education (CCE)—a division of the National Board for Certified Counselors (NBCC)—is designed specifically for licensed therapists like you who are ready to bring the same professionalism, ethics, and excellence from therapy into the world of coaching.

The CCE also oversees certifications like the National Certified Counselor (NCC) and others in clinical supervision and mental health counseling. The BCC certification aligns with the same professional rigor, ethical standards, and trust you’ve relied on throughout your clinical career as a therapist.

The ICF Is For Laypeople, Not Therapists
Sadly, (and concerningly) most people who call themselves coaches don’t even pursue formal training. And those who do typically go through programs that are either unaccredited (just like anyone can coach, also literally anyone can offer a "coaching certification") or designed to obtain the International Coaching Federation (ICF) coaching credential.

Why? It's because anyone can enroll in an unaccredited coaching program, or obtain an ICF credential. And the ICF credential is not designed specifically for therapists.

ICF certifications are fine for lay people who don't have mental health licenses on the line, and who don't have other options for accredited coaching certifications. But pursuing an ICF credential is the wrong choice for therapists, for several reasons.

Legal and Ethical Safeguards For Therapists

ICF programs won’t cover the specific ethical and legal responsibilities you have as a therapist. Without proper boundaries between therapy and coaching, you could unintentionally blur the lines, creating liability risks or even violating ethical standards. Handling dual relationships, maintaining client confidentiality, and knowing when to refer a client to therapy are critical aspects that ICF programs simply don’t address. The BCC, on the other hand, is built to align with the ethical standards you already follow, so you can coach confidently, knowing your work is both effective and legally sound.

The BCC code of ethics is for therapists. The ICF code of ethics is not. If you follow all the rules and ethical guidelines as per the ICF... it could get you into hot water as a therapist who coaches.

Training That Honors Your Expertise

The BCC program knows you’re not starting from scratch. It’s designed to build on your strengths with just 30 hours of coach-specific training, rather than the 60 or 120 hours required for laypeople.

This is more than just a credential. It’s about teaching you how to use what you know from being a therapist, but also develop an entirely new set of competencies in order to deliver coaching that works, build a thriving private practice, and avoid the pitfalls that come with not understanding the nuances of coaching versus therapy.

You’ll learn how to be the coach that your clients want, need, and expect, lead their change process, challenge them, hold them accountable, and create real outcomes—all while protecting your license and professional integrity.

  
Choosing the BCC credential means choosing the path of professionalism, growth, and excellence. You’re here because you care about doing things the right way, even when it’s not required. That’s who you are. And with the BCC credential, you’ll have the skills, confidence, and structure to coach with integrity—and build the practice and career you’ve always wanted.

Like all Registered Credentialing Training Providers qualified by the CCE, Growing Self is required to provide you with the following disclosures about our status and authority to provide training in this area:

"Growing Self has been qualified by the Center for Credentialing and Education, Inc. (CCE) as a Registered Credential Training Provider, RCTP No. 1051-BCC, to provide training courses qualified for credit for eligibility for the BCC Credential.

Courses that qualify for CCE credit are clearly identified. Growing Self is solely responsible for all aspects of the training courses."

What this means for you: This course meets the educational requirements of the Board Certified Coach credential, as specified by the Center for Credentialing and Education.

Like all Registered Credentialing Training Providers qualified by the CCE, Growing Self is required to provide you with the following disclosures about our status and authority to provide training in this area:

"Growing Self has been approved by the NBCC (National Board For Certified Counselors) as an Approved Continuing Education Provider, ACEP No. 7405.

Programs that qualify for NBCC credit are clearly identified. Growing Self Counseling and Coaching is solely responsible for all aspects of the programs."

What this means for you: You can count your participation hours in this course towards your required continuing education hours.

*IMPORTANT DISCLOSURE: Each state licensing board governing mental health professionals establishes its own rules and regulations for recognizing continuing education (CE) credits.

Growing Self’s continuing education programs are accredited by an ACEP (Approved Continuing Education Provider), which is a widely recognized standard accepted by counseling-related licensing boards in 47 states. However, acceptance of CE credits can vary, and it is your responsibility to verify with your specific state licensing board whether CE credits from an ACEP-accredited program will be recognized for your license renewal or continuing education requirements.

If your state licensing board does not automatically accept ACEP-accredited programs, some boards may review training programs on a case-by-case basis. Should you wish to request such consideration, Growing Self will gladly provide supporting documentation, which may include:

• Program learning objectives

• Educational standards used in program development

• Facilitator qualifications and credentials

• Additional relevant program details

You may submit this documentation directly to your licensing board for review. We encourage you to contact your board in advance to determine their requirements and ensure that your participation will be eligible for CE credit in your jurisdiction.

Questions to Ask Before Enrolling in a Coaching Certification Program

Choosing the right coaching certification program is a significant decision. The coaching industry is filled with both legitimate programs and ones that, frankly, aren’t worth your time or investment. As a licensed therapist, you can’t afford to take chances on the wrong program. Your reputation, ethical standards, and future success as a coach depend on selecting a program that’s aligned with your professional needs and long-term goals. Below are some key questions to ask before enrolling in a coaching certification program to help you evaluate whether it’s the right fit for you.

1. Was This Program Designed for Therapists?

One of the biggest mistakes you can make is enrolling in a coaching program that isn’t built specifically for licensed mental health professionals. As a therapist, you’re required to uphold strict ethical standards that include confidentiality, dual relationships, mandatory reporting requirements, and clinical boundaries. These aren’t just “suggestions” in our field—they’re legal and ethical requirements.

Programs designed for layperson coaches won’t provide you with the nuance you need to coach effectively and ethically while navigating the complexities of your dual role as both a therapist and a coach. If you rely on general coaching guidelines that aren’t aligned with your legal and ethical obligations, you could risk liability issues—or worse, jeopardize your license. That’s why it’s essential to ask:

• Does this program address the ethical responsibilities specific to therapists who coach?
• Does it help you learn how to assess when coaching is appropriate, and when a client needs therapy?

Our program was developed by therapists, for therapists. It aligns with the professional standards you already follow in your clinical practice, so you can confidently coach without crossing boundaries that could compromise your work as a therapist.

2. Is This Program Accredited by the CCE?

The coaching education industry, much like coaching itself, is completely unregulated. This means anyone can put together a “certification” program, throw up a website, and start enrolling students—whether or not they have any legitimate qualifications. As a licensed therapist, you know better than to take shortcuts with your education. That’s why it’s crucial to look for a program that is accredited by a respected credentialing body.

The Center for Credentialing & Education (CCE)—an extension of the National Board for Certified Counselors (NBCC)—is one of the most reputable organizations in this space. Their Board Certified Coach (BCC) credential was created with licensed mental health professionals in mind, recognizing the expertise you already have while ensuring you learn the practical coaching skills and frameworks you need to be effective.

If a program isn’t accredited by the CCE, it might not meet the educational requirements for the BCC credential—and you’ll miss out on the opportunity to earn a credential that carries weight in both the mental health and coaching worlds. Ask yourself:

• Is this program accredited by the CCE or another reputable credentialing body?
• Will this program meet the requirements for the BCC credential?
• Am I confident that this program is worth my time, money, and energy?

3. What is the Return on Investment (ROI)?

Getting certified as a coach is an investment—of both time and money—so it’s important to think about the return you’ll get from it. While some coaching certifications can cost thousands of dollars, not all of them deliver the value you need to succeed. Here are some key considerations:

• Will this program equip you with the skills to attract and retain high-quality, full-fee clients?
• How soon will you be able to recoup your investment by bringing in coaching clients?

For example, with our Expert Experience level, just ten sessions with three private-pay coaching clients will cover the cost of the program. And because the skills you’ll gain are designed to enhance your private practice and help you work with motivated, growth-oriented clients, you’ll likely see a rapid return on your investment.

4. Does the Program Fit Your Learning Style and Goals?

Not all programs are created equal—and the one that’s right for someone else might not be right for you. It’s essential to choose a program that aligns with both your learning style and your long-term goals. Do you prefer self-paced learning or thrive in a structured, group environment? Are you looking for real-world coaching experience or simply need to meet credentialing requirements?

Our program offers two different levels to meet your unique needs:

• The Coaching Academy: Perfect for self-directed learners who want to go at their own pace.
• The Expert Experience: The best choice if your goal is to quickly build a successful coaching practice and gain real-world coaching experience.

By choosing the right level for your needs, you can ensure that the time and money you invest in your education will deliver the outcomes you’re hoping for—both for your clients and your career.

5. Will This Program Set You Up for Long-Term Success?

Coaching isn’t just about adding another skill to your toolbox—it’s about building a sustainable and successful practice. That means having the right tools, frameworks, and professional network to support your growth over the long haul.

With the BCC credential, you’ll not only meet the highest standards in the industry—you’ll also join a community of like-minded professionals dedicated to excellence in both coaching and mental health. This isn’t just a short-term investment; it’s a long-term strategy for growing your career, attracting the clients you want to work with, and doing the kind of work you love.

The Bottom Line

Choosing a coaching certification program is about more than just meeting credentialing requirements—it’s about making a smart investment in your future. As a therapist, you have unique professional needs and ethical responsibilities that not every coaching program will address. Be sure to choose a program designed specifically for therapists, accredited by a reputable organization like the CCE, and aligned with your professional values and goals.

When you enroll in the right program, you’ll be set up for success—equipped to confidently lead your clients, build a thriving private practice, and become the kind of coach who makes a meaningful impact.

Ready to take the next step? Explore your options and enroll today.

Growing Self's Coaching Certification For Therapists is in compliance with the ADA. Please contact the program director if special accommodations are required. 

Contact [email protected]

Coaching psychology offers a powerful new way to help clients grow, thrive, and achieve outcomes that traditional therapy isn't designed to address. While coaching shares roots with the same evidence-based theories of change we learn in counseling programs—like cognitive-behavioral theory, positive psychology, and solution-focused frameworks—it applies these principles in a different way and with a different goal. Coaching is not about treating mental health conditions; it’s about helping people identify where they want to go and providing the structure, accountability, and support they need to get there.

A Different Purpose with a Different Process

Therapy and coaching are not interchangeable. Therapy focuses on diagnosis, symptom reduction, and recovery from mental health challenges. Coaching, on the other hand, is about personal development, goal-setting, and achieving specific outcomes—whether that’s improving relationships, excelling in a career, or increasing life satisfaction.

Here’s the key difference: While therapy focuses on insight and emotional healing, coaching focuses on action and transformation. Coaching isn’t a watered-down version of therapy—it’s a different process entirely, with a distinct structure, goals, and approach.

As a therapist, transitioning into coaching requires understanding how to apply evidence-based theories in ways that serve the coaching process. Simply doing “therapy without a diagnosis” isn’t coaching—and without proper training, you risk getting stuck in therapy mode with coaching clients. The result? Clients will get frustrated because they aren’t getting the outcomes they expected—and they’ll vote with their feet by going elsewhere.

The Research Foundation of Coaching Psychology

Coaching psychology is built on the same research-based models that form the foundation of therapeutic practice—models like behavioral psychology, systems theory, cognitive frameworks, and humanistic approaches. However, coaching draws on these to help clients set goals, develop strategies, and stay accountable to their progress.

In recent years, coaching psychology has grown into a recognized field of its own, with dedicated journals and thought leaders producing cutting-edge research and best practices. If you’re serious about incorporating coaching into your practice, it’s essential to familiarize yourself with the leading publications in the field, including:

• The International Journal of Coaching Psychology
• The International Coaching Psychology Review
• Coaching: An International Journal of Theory, Research, and Practice

These journals offer peer-reviewed research, theoretical insights, and case studies that can help you stay informed about the latest developments in coaching psychology.

Why Evidence-Based Coaching Matters for Therapists

As a licensed therapist, you already have the foundational knowledge required to understand and apply the theories that support both therapy and coaching. But knowing the theory isn’t enough. You need to learn how to apply these models effectively in a coaching context, where the focus is on creating change, not treating symptoms.

When you practice coaching without a deep understanding of the process and purpose behind it, you risk doing a disservice to your clients—and possibly even violating ethical boundaries if you blur the lines between therapy and coaching. Proper training in coaching psychology helps you:

• Assess whether a client is appropriate for coaching
• Establish clear roles and boundaries between therapy and coaching
• Utilize coaching tools and frameworks to drive meaningful, goal-directed change
• Avoid liability risks by operating within the ethical guidelines required for therapists

The Value of Becoming an Evidence-Based Coach

Choosing to become a board-certified coach isn’t just about adding another credential to your resume. It’s about becoming the kind of professional who understands both the art and science of change. With evidence-based coaching techniques, you’ll be able to:

• Work with high-functioning, goal-oriented clients who aren’t a fit for therapy but need guidance
• Offer new services in your private practice that align with client needs and market demand
• Integrate coaching techniques into your therapy practice to create new opportunities for growth
• Confidently navigate the overlap between therapy and coaching without compromising your license or ethics

Your Next Step: Embrace the Power of Coaching Psychology

If you’re ready to step into coaching and build a thriving practice that goes beyond therapy, it’s time to dive into the world of evidence-based coaching psychology. By becoming familiar with the theories, practices, and research that guide this field—and by choosing the right credentialing program designed for therapists—you’ll position yourself to deliver the kind of transformational work that today’s clients expect.

How Do I Enroll?

We’ve made enrollment easy! Whether you’re ready to jump in or want to explore your options, here’s everything you need to know:

Enroll Online Today

You can enroll right now through our online platform. Simply follow the enrollment link, select your program level, and get started! 

Credential Verification

Once you enroll we’ll ask for verification of your educational credentials and/or your state licensure status. This ensures you meet the requirements for the program. 

Need Help Deciding? Let’s Talk!

Not sure which level of the program is the best fit for your needs and goals? You’re not alone! We’re here to help. You can:

• Call us directly and we’ll walk you through your options (here's how to contact us)
• Schedule a discovery call to explore which program level fits your needs and learning style

Questions? We’ve Got You.

If you have any questions about the enrollment process, your payment options, or which level is the best fit, don’t hesitate to reach out. We’re here to support you every step of the way.

What Level Should You Enroll In?

You’ve made it this far for a reason. You’re ready to step into coaching, build something that matters, and start working with the kinds of clients you really want to serve. But here’s the thing: how you approach this next step matters.

It’s not just about adding a new skill to your toolkit—it’s about building a practice that works for you and delivers real results for your clients. Whether you need flexibility, structure, accountability, or hands-on experience, the right level of this program will make all the difference in your success. Let’s break it down.

The Coaching Academy 

This is for the self-starters. You want the tools, the knowledge, and the credentials, but you’re good at learning on your own. The Coaching Academy gives you everything you need—completely self-paced—so you can build the foundation without any extra commitments.

• Time Commitment: 30 hours at your pace (spread out however you like).
• Our Most Affordable Path to Certification

This Level Is for You If...

• You’re independent and love working at your own pace.
• You need flexibility to fit the learning into your schedule.
• You want 30 CE hours toward your license renewal.
• You need a lower cost option.

The Challenge: You’re on your own to stay motivated and make it happen. No live feedback, no weekly check-ins. It’s all on you.

The Expert Experience

If you’re serious about becoming a truly excellent coach and building a private practice fast, this is the one for you. The Expert Experience is the ultimate level—combining everything from the Professional Collective with real-world coaching experience and 1:1 mentorship.

• Time Commitment: 8 weeks of live classes + 8 additional weeks of consultation and coaching groups, real-world coaching, and access to 1:1 mentorship.
• If you're serious about fast-tracking your success and attaining real results in your private practice, this level is the best investment. Not only will you become a board certified coach, you'll gain paying clients for your practice — meaning that this level pays for itself.

Why this is the best value: The experience you get through this level will set you up for success, and pay for itself. Consider that if you carry over three of your internship clients into your private practice at full fee, and work with each of them for 10 sessions, it will cover the entire cost of the program.

Participating at this level will provide you with confidence, competence, actual coaching clients, and a leg up to the private practice success you want and deserve.

This Level Is for You If...

• You want to hit the ground running and attract coaching clients fast.
• You want hands-on mentorship and real-world experience.
• You want the confidence that comes from practicing coaching in real time.
• You’re ready to build a thriving private practice—and get paid.
• You need 50 CE hours toward your license renewal.

The Challenge: This takes serious commitment. Our internship is immersive and requires involvement in consultation groups, mentorship,  and time spent coaching clients. But the payoff? A fast track to genuine expertise and private practice success.

How to Choose the Right Level

1. Need Flexibility?

   • Coaching Academy is perfect if you want to move at your own pace.
     
     

2. Ready to Fast Track Your Practice?

   • Expert Experience is the way to go if you want clients, real-world experience, and a head start on building your business.

Enroll Today

When you're ready to take the leap, you can enroll online and get immediate access to the Coaching Academy. 

Still not sure which level is right for you? Schedule a discovery call, and we’ll help you find the best fit.

Cohort Start Dates for 2025

• January 6, 2025
• March 2, 2025
• May 4, 2025
• July 13, 2025
• September 14, 2025

This Is Your Moment

This decision is more than just a program—it’s a turning point. Whether you’re ready to ease into coaching or you want to build a thriving private practice as soon as possible, the right level will get you there.

The only thing left is to choose your path. Let’s make it happen.

What Are the Credentials of the Instructors?

When it comes to choosing the right coaching certification program, the quality of the instructors matters. You’re not just signing up for videos and quizzes—you’re investing in learning from people who have walked this path, mastered it, and are here to help you do the same. At Growing Self, we’re proud to say that the instructors leading this program are not only highly qualified—they also understand your world as a licensed mental health professional.

Meet Dr. Lisa Marie Bobby—The Lead Instructor and Program Designer

This entire program is the brainchild of Dr. Lisa Marie Bobby, the founder of Growing Self Counseling & Coaching. Dr. Bobby brings a unique and powerful combination of education, experience, and credentials to the table:

• Dual Licensure: Dr. Bobby is both a licensed psychologist and marriage and family therapist (MFT), giving her deep insight into the worlds of mental health and relational work.
• Board Certified Coach: She became a Board Certified Coach (BCC) in 2013, adding years of hands-on coaching experience to her practice.
• AAMFT Approved Clinical Supervisor: Dr. Bobby has decades of experience mentoring and supervising developing therapists and helping them grow into the best versions of themselves.

A Career Devoted to Growth and Excellence

Dr. Bobby’s personal mission? Helping therapists flourish and thrive, both professionally and personally. As the founder of Growing Self Counseling & Coaching, she has built a large, thriving group private practice that supports not only the growth of clients but also the well-being and success of therapists. Known for its robust continuing education programs, Growing Self has earned a reputation for providing exceptional professional development opportunities for therapists at every stage of their careers.

Dr. Bobby designed every element of the Coaching Academy curriculum and teaches it herself. She is also the lead instructor for the Expert Experience level, where you’ll have the chance to connect directly with her in weekly live classes that dig deeper into coaching concepts, best practices, and personal growth as a coaching therapist. You’ll also benefit from Dr. Bobby’s expertise in our weekly growth group for therapists—a space to reflect, grow, and develop your skills in real time.

More Than Just One Instructor—A Whole Team to Support You

At the Expert Experience level, you won’t just learn from Dr. Bobby. You’ll also have access to a team of experienced board-certified coaches, instructors, and therapist supervisors from the Growing Self team. These professionals are not only seasoned coaches and therapists—they are passionate mentors who are committed to helping you develop confidence and mastery in your coaching practice.

This means you’ll have access to:

• Live coaching and feedback sessions.
• 1:1 mentorship to refine your process and troubleshoot challenges.
• Supportive, growth-oriented coaching consultations where you can learn alongside other professionals.

Our team will surround you with encouragement, feedback, and guidance, ensuring that you’re supported every step of the way as you grow into a confident, effective, and ethical coach.

This Is About Your Growth—and We’re Here to Guide You

Choosing a coaching certification program is about more than just meeting educational requirements—it’s about aligning yourself with mentors and instructors who understand your goals, your challenges, and your vision for your career. With decades of experience in supervising, mentoring, and training therapists, Dr. Bobby and the Growing Self team are here to make sure that you thrive, personally and professionally.

Whether you're joining us at the Coaching Academy or Expert Experience level, you'll have the tools, support, and expert guidance you need to build a career you love—and become the coach your clients deserve.

Ready to Learn from the Best?

When you enroll in this program, you’re not just getting a certification. You’re joining a community led by Dr. Lisa Marie Bobby and a team of expert professionals who are committed to helping you succeed. Let us show you what’s possible—because your future coaching practice deserves nothing less.

If you’re a licensed mental health professional or hold a graduate degree in counseling or behavioral sciences, becoming a Board Certified Coach (BCC) is a smart step toward expanding your skills and professional opportunities. The BCC credential, awarded by the Center for Credentialing & Education (CCE), ensures you meet a high standard of excellence in coaching and prepares you to deliver effective, ethical coaching services.

The process of becoming a Board Certified Coach involves a series of important steps to verify your qualifications, gain practical coaching experience, and demonstrate your competence through training and examination. Below, we walk you through the complete BCC certification process based on the CCE’s official guidelines.

Step 1: Complete a CCE-Accredited Coach Training Program

To become a Board Certified Coach, you must complete a CCE-approved 30-hour coach training program. This program lays the foundation of your coaching knowledge and ensures you are equipped to coach effectively and ethically.

If you are:

• A National Certified Counselor (NCC)
• A state-licensed mental health provider (e.g., LPC, LMFT, LMHC)
• Someone with a master’s or doctoral degree in counseling or psychology
• A professional with a doctoral degree in social or behavioral science (e.g., social work, marriage and family therapy)

Then a 30-hour CCE-accredited coach training program—such as the one offered by Growing Self Counseling & Coaching—fulfills the educational requirements needed to apply for the BCC credential.*

NOTE: The Growing Self Coaching Certification is designed for advanced mental health professionals, and awards credit for your existing education and qualifications. If you do not meet the above prerequisite criteria, this program will not meet your educational requirements to become a board-certified coach.

In the absence of state licensure, NCC status, a graduate degree in counseling, or a doctorate in a related field, the CCE requires you to complete a 60 or 120-hour coach training program to obtain the BCC credential. 

Step 2: Complete the BCC Application Process with the CCE

After completing your coach training, you will need to finish the rest of the application process with the CCE. This includes the following steps:

1. Submit Proof of Your Educational Credentials or Licensure

   • You will need to provide official transcripts of your academic qualifications or documentation proving your state licensure is in good standing.
   • If you are an NCC, you will submit verification of your current status through the application process.

2. Complete 30 Hours of Post-Degree Coaching Experience

   • After your training, you must gain 30 hours of real-world coaching experience. This is essential for building competence as a coach.
   • These hours must be documented using an experience form signed by a mentor, supervisor, or colleague familiar with your coaching work.

3. Obtain a Professional Endorsement

   • You will need a professional reference to vouch for your readiness and competence as a coach. This endorsement serves as an additional layer of accountability, ensuring your credibility in the field.

4. Pass the BCC Exam

   • Once your application materials are complete, you must successfully pass the Board Certified Coach exam. This rigorous exam assesses your understanding of core coaching competencies and ensures you are well-prepared to practice at a high level.

5. Pay the Application Fee

   • The application process requires the payment of a certification fee. Visit the CCE’s official website for the most up-to-date information about costs associated with the BCC credential.

Step 3: Maintain Your BCC Credential Through Recertification

Once you become a Board Certified Coach, you will need to demonstrate a commitment to ongoing professional development through regular recertification.

• Recertification Cycle: Every five years, you will need to complete 70 clock hours of continuing education.
• Ethics Requirement: Of the 70 hours, 4 clock hours must focus on ethics to ensure you stay aligned with best practices.
• Competency Areas: The remaining 66 clock hours must cover at least one of the six BCC core competency areas.

By staying current on coaching trends and developments, you’ll ensure your practice continues to meet high professional standards and provide exceptional value to your clients.

Educational Requirements for the BCC Credential

The educational requirements for the BCC credential are strict to ensure the highest level of professional competence. Your degree must be from a post-secondary educational institution accredited by a recognized state agency or approved by the U.S. Department of Education.

This ensures that the BCC credential is grounded in rigorous academic standards and is reserved for those with a substantial educational foundation in counseling, psychology, or behavioral science.

Ready to Start Your BCC Journey?

If you’re ready to become a Board Certified Coach, Growing Self’s CCE-accredited 30-hour coach training program is the perfect place to begin. Not only will you fulfill the educational requirements for the BCC credential, but you’ll also gain the confidence, skills, and tools needed to thrive as an ethical, effective coach.

Still Have Questions?
Check out the official CCE website for more details about the BCC credential, or enroll now through our website to take the first step toward building the coaching career you’ve always wanted!

We’re confident the Growing Self Coach Certification will equip you with the tools, knowledge, and confidence to become an effective coaching therapist. But we want you to feel confident too.

That’s why we offer a 14-day money-back guarantee. If, after enrolling, you complete the first two modules and find that the program isn’t the right fit for you, just reach out to us. Show us you gave it a try, and we’ll happily issue a refund. No hard feelings—just support for you finding the right path forward.

Absolutely! If you start in the Coaching Academy and later decide you want more group support or a deeper learning experience, you can upgrade to the Expert Experience track.

For the live cohort program (Expert Experience), you’ll need to begin at the same time as the rest of the cohort. If a cohort is already in progress, you’ll need to wait until the next start date to join.

Here are the 2025 cohort start dates:

• Winter Cohort: January 6, 2025
• Spring Cohort: March 2, 2025
• Summer Cohort: May 4, 2025
• Mid-Summer Cohort: July 13, 2025
• Fall Cohort: September 15, 2025

If you enroll in the Expert Experience level, we kindly ask for your commitment to complete the program once the 14-day money-back guarantee period has passed.

Getting in touch is easy! We're here to help Monday through Friday, 9 AM to 5 PM Mountain Time, and happy to answer your questions, talk through options, and assist you with enrollment.

You can reach us by:

• Phone or Text: Monday through Friday, 9 AM to 5 PM MT 720-370-1800
• Email: hello@growingself.com

If you'd like more dedicated time with our team, we also offer discovery calls. These calls are a great opportunity to chat with us about your career goals, explore our professional development and certification programs, and get personalized support in making your decision.

You're not in this alone—we're here for you every step of the way!
Click here to book your discovery call.

What Happens After I Enroll?

Once you complete your enrollment:

• Instant Access: If you enroll as a self-study student at the Coaching Academy level, you’ll get immediate access to the first module of the Coaching Academy materials so you can dive into the content right away.
• Cohort Enrollment: If you’re enrolling at the Expert Experience level, your spot in our next cohort will be guaranteed, and you can access the Coaching Academy the week your cohort begins (on Monday).
• Once you enroll you'll get a detailed follow up email with everything you need to access your program. 

2025 Cohort Start Dates

Cohorts for our Expert Experience level begin:

• Week of January 6, 2025
• Week of March 3, 2025
• Week of May 5, 2025
• Week of July 14, 2025
• Week of September 15, 2025

We’ll also announce new cohort dates for 2026 soon—so you’ll have plenty of options to find the perfect start date that fits your schedule.