Coaching Certification,
For Therapists
The only BCC-accredited coaching certification program built exclusively for licensed therapists who want to do energizing, productive work with dream clients β without risking their license.
Do the Work That Lights You Up β With Clarity and Confidence
You became a therapist because you wanted to help people transform their lives. But somewhere along the way, the reality of insurance battles, heavy caseloads, and sitting with crisis every day started to weigh on you.
Here's what nobody told you in grad school: the clients you love working with most β motivated, growth-oriented, ready for action β often don't need therapy. They need coaching.
But coaching is much less like therapy than most therapists think. Without formal training, clear boundaries, and a recognized credential, you're putting your license, your livelihood, and your clients at risk.
I help responsible, licensed clinicians get the training, protection, and business support they need to add coaching to their practice β the right way.
So glad you're here,
Lisa Marie Bobby, PhD, LMFT, BCC
Program Director
Do You Meet the BCC Eligibility Requirements?
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The Board Certified Coach (BCC) is the most prestigious and respected coaching credential for a reasonβit has standards.
Prerequisite criteria that must be met. A rigorous application process. Ongoing credential maintenance requirements.
Can you qualify? What's your pathway? What is involved in the credentialing process?Β
I'll send you all the details straight from the Center for Credentialing and Education (CCE)βso you can make fully informed decisions.
What Happens When Therapists Add Coaching
Research shows 50% of therapy-seekers don't need clinical mental health treatment. They need something different β and so do you.
More Effective
When there's no treatment goal, therapists process endlessly. Coaching gives you structured frameworks to create real momentum with growth-oriented clients β so they get results, faster.
More Attractive
"Therapy" can feel clinical and heavy. Coaching feels exciting and empowering. In a saturated market, a coaching specialization makes you stand out to the clients you most want to serve.
More Successful
Trapped billing insurance? Struggling to fill a self-pay practice? Coaching clients pay premium rates, show up motivated, and refer readily. It transforms the economics of your practice.
Happier
Sitting with the heaviness of trauma and crisis every day takes a toll. Coaching lets you feel joy in your work again β focusing on strengths, possibilities, and forward movement.
Healthier
When you're not maxed out seeing too many therapy clients just to survive, you create space for a sustainable practice that supports your own well-being, too.
Wealthier
Top coaches earn $200β$500 per hour. Insurance-based therapists? $75β$150 after hours of billing battles. A coaching credential opens the door to a completely different financial reality.
Coach Training That Honors Your Clinical Expertise
If you've been researching coaching programs, you've probably felt it: that nagging sense that something was off. The programs feel too generic. Too "life coach-y." Not designed for someone with your level of education and clinical experience.
You're right to be cautious. Coaching psychology is a legitimate professional field β with peer-reviewed research, evidence-based frameworks, and rigorous standards. This isn't about positive vibes. It's about professional excellence.
For over a decade, Growing Self has supported licensed therapists through clinical supervision, AAMFT-approved continuing education, and now β a BCC-accredited coach training program designed by therapists, exclusively for licensed therapists.
We've walked this exact path. And we built this program so you don't have to figure it out alone.
Is This Program Right for You?
This program is specifically designed for licensed therapists who:
- Seek a structured, research-supported coaching framework
- Aspire to work with high-functioning, self-motivated clients outside of the clinical model
- Want to develop a professional niche in evidence-based coaching
- Aim to expand their practice while maintaining professional and ethical integrity
- Want a respected coaching credential backed by accreditation standards
- Want direct access to coaching clients (not just a marketing how-to)
- Want trustworthy ongoing mentorship, consultation, community, and support for their long-term professional success
Competence and Confidence in Evidence-Based Coaching Psychology
A Therapist's Guide to Coaching
Learn the fundamentals of coaching and explore the key differences between coaching and therapy β so you can confidently step into this new professional role.
Ethics and Core Competencies in Coaching
Master the core competencies every coach needs, including cultural competency, ethics, and client agreements. Learn to create clear disclosures and conduct preliminary assessments.
Foundations of Coaching Psychology
Dive into the theoretical foundations of coaching psychology and learn proven coaching models. Connect the psychological theories you already know with structured coaching frameworks.
How to Coach Effectively β Phase 1
Launch each coaching relationship with confidence. Develop skills to create clarity and direction and help clients set values-based goals that align their strengths and aspirations.
How to Create Transformation β Phase 2
Learn to facilitate goal-directed self-actualization and support growth through structured action plans, assessments that measure progress, and pro tips to avoid common coaching pitfalls.
How to Create Successful Outcomes β Phase 3
Guide your clients through sustained change and continued success. Learn how to ethically and confidently close coaching relationships while helping clients maintain momentum.
Achieving Professional Success as a Coaching Therapist
Develop your new professional identity, find your niche, and learn the pathway to becoming a Board Certified Coach. Build a practice that aligns with your goals and values.
Flexible Options for Busy Professionals
We respect that you have a practice to run and a life to live. Choose the path that fits your timeline, budget, and learning style.
Live Cohort + Practicum
- Everything in the Coaching Academy
- 8 weeks of weekly live group coaching calls with Dr. Lisa and co-instructors
- 8-week supervised practicum with real coaching clients through Growing Self
- Earn your 30 required coaching contact hours for BCC application
- Small practicum cohort for feedback, mentorship, and consultation
- Jump-start your income: practicum clients become your private practice clients from day one
- Brings paying coaching clients into your practice β pays for itself in the first year.
- 50 CE hours
- Become eligible to accept client referrals from Growing Self
Space is limited · Application + interview required
Self-Paced Learning
- 30-hour BCC-accredited course
- Instant access upon enrollment β no waiting for a cohort
- On-demand, self-paced learning with lifetime access
- Videos, handouts, assignments, and coaching strategies
- Master coaching fundamentals, ethics, theory, and assessment techniques
- 30 continuing education hours for your licensure renewal
- Lifetime access to regularly updated content
Fast · Comprehensive · Affordable
14-Day Money-Back Guarantee
If you aren't learning and growing in this program, let us know within the first 14 days for a full refund. No risk, no hassle.
*Please check the important disclosures in the FAQ section below for eligibility requirements and CE details.
Wraparound Support for Your Long-Term Success
What you get here, you won't find anywhere else. Beyond the standard 30 education hours, we're invested in your career.
Access to Coaching Clients
Our 8-week supervised practicum provides real clients, expert supervision, and your 30 required contact hours. Those clients become yours as you launch your practice.
Private Practice Support
Coach certification is just the beginning. Through the Growth Collective, get business guidance, niche development, and positioning strategy.
Ongoing Mentorship
Expert consultation, peer community, coaching-specific CEUs, specialized trainings, and direct client referrals. Support when you need it, for as long as you need it.
On the Fence? I Get It. I've Been There.
When I became a therapist, I had a big vision β I wanted to help couples, support growth-oriented clients, and make a meaningful impact. But the reality hit hard. I was burned out, overwhelmed by vicarious trauma, and watching my most exciting clients plateau because the clinical model wasn't what they needed.
There were moments I wondered if I'd chosen the wrong career.
Then I discovered coaching and the Board Certified Coach credential β and realized there was a legitimate, ethical, respected way to do the work I'd always wanted to do.
I hesitated, of course. More coursework? Another credential? But finally I told myself: "This is not going to change until I start doing something different."
Everything changed. My practice took off. I was no longer one of thousands of basically-the-same therapists. I was a therapist who also coaches β and the clients I'd always wanted to serve found me.
Over time, Growing Self Counseling and Coaching grew into a successful business that now supports both clients and the therapists who serve them.
If you're ready to write your own success story, I'm here to help you make it happen.
What Therapists Say About Growing Self
"This program gave me the structure, confidence, and ethical foundation I needed to finally add coaching to my practice. I wish I'd done it years ago."
"As a licensed therapist, I needed something more rigorous than the typical coaching cert. Growing Self understood exactly where I was coming from."
Frequently Asked Questions
The BCC is a nationally recognized credential administered by the Center for Credentialing and Education (CCE). It's designed for professionals with graduate-level education and requires completion of an approved training program, documented coaching experience, and ongoing maintenance. Learn more at the official CCE website. Note: The Board Certified Coach credential is not specifically for therapists. However the code of ethics and training standards are more in alignment with the counseling profession, due to the BCC's affiliation wih the National Board for Certified Counselors. Growing Self's Coaching Certification For Therapists program is the only one exclusively for mental health professionals.
The BCC is specifically designed for professionals with graduate-level credentials β like licensed therapists. It recognizes your existing clinical education in a way that ICF programs (designed for the general public) do not. It's the most prestigious coaching credential available to licensed clinicians.
Requirements include a graduate degree, completion of an approved coach training program, and documented coaching experience hours. Allow us to send you the BCC prerequisites and credentialing requirements documentation for full details.
The self-paced Coaching Academy can be completed on your own timeline with instant access. The Expert Experience cohort runs 16 weeks total: 8 weeks of coursework with live group calls, followed by an 8-week practicum.
Yes. The Coaching Academy awards 30 CE hours and the Expert Experience awards 50 CE hours toward your state therapist licensure renewal requirements. Growing Self is an ACEP (Approved Continuing Education Provider) through the National Board For Certified Counselors - ACEP #7045. Please check with your state licensing board for specific CEU acceptance details.
Take our free professional assessment for instant feedback, or attend an info session with Dr. Lisa. You can also start small with our "Blurred Lines: Therapy vs. Coaching" on-demand training ($59) to explore the basics.
Yes β we offer a 14-day money-back guarantee. If you aren't learning and growing in this program, let us know within the first 14 days for a full refund.
Not Ready to Dive In? Start Small.
Explore the basics with our on-demand "Blurred Lines: Therapy vs. Coaching" training. Learn where therapy ends and coaching begins β and earn CE credits while you're at it.
$59
Your Next Chapter Starts Here
You have career goals. Take the first step toward a practice that energizes you, serves dream clients, and honors your clinical expertise.
Let's Stay Connected
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Whether or not Coaching Certification is right for you at this time, there is support for you here. The mission of Growing Self is to help therapists create Love, Happiness, and Success in their lives β both personally and professionally.
Coaching Certification is only one dimension of that: The right choice for therapists seeking to move away from clinical mental health, and diversify their practices with more non-clinical work.Β
No matter what your path forward is, allow us to walk with you. Subscribe to the Love, Happiness, and Success for Therapists weekly newsletter to get the latest expert advice from the blog and podcast, access to free CEU trainings that expand your horizons, and be part of the community.Β
This is for you. β€οΈ
With so much love and respect for everything you do...
Dr. Lisa Marie Bobby
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