Coaching Certification By Therapists, For Therapists
You already help people heal. Now, it’s time to help them soar. Our therapist-designed, evidence-based coaching certification is exclusively for licensed mental health professionals. Become a board-certified coach, take your practice to the next level, and earn the CE credits you need along the way.
Is This The Right Move For Your Career?
Request a discovery call to learn more, discuss your options, and chart your future.
Feeling Burned Out, Underpaid, and Undervalued?
Here's How Therapists Are Reclaiming Their Worth...
Â
You became a therapist because you care deeply about helping people. But let's get real: It doesn't feel like the system cares much about you, does it?
You’re spending unpaid hours fighting with insurance companies to get reimbursed at insulting in-network rates. You’re trying to make ends meet while balancing an overwhelming caseload... or feeling the stress and anxiety of the opposite problem: a wide open schedule with few prospective clients and student loan bills to pay.Â
Meanwhile, “life coaches” with a fraction of your training (if that) are landing amazing, motivated, self-pay clients—the ones you dream of working with—and charging double your rates.
Sound familiar? You’re not alone.
The truth is, that the system set you up to fail in this new era.
Therapy school taught you how to diagnose and treat mental health issues, but it didn’t prepare you for the new reality of our profession. It didn’t teach you how to thrive in private practice, especially in a world where clients aren't looking for "treatment" — they want a growth partner who can help them attain their goals, and learn how to get better outcomes.
Your ideal clients don’t want or need “behavioral healthcare.” They want to work with Mel Robbins! They want someone who can help them get tangible results, and they’re willing to pay for it.Â
It’s time for you to level up your skill-set, become competitive in this new era, and claim the success you deserve.
By becoming a "unicorn"—a licensed therapist and a highly effective Board Certified Coach—you can rewrite the script. You’ll gain the tools to attract the clients you really want, confidently guide them toward their goals, and finally earn what you’re worth.
With your foundation in mental health and a true mastery of coaching, you’ll bridge the gap between therapy and coaching, offering services that meet the demands of today’s clients. No more lowball insurance rates and unpaid admin hours. No more struggles to communicate your value. Just meaningful work that brings satisfaction and security to you, as well as your clients.
The system may have set you up to fail, but you don’t have to stay stuck. This is your chance to step into a new chapter of financial stability, professional fulfillment, and personal freedom.
The path is here. Let’s take it together.
Â
It’s Time To Transform Your Therapy Career
Attract the clients you want, create the outcomes they need, and do the work that lights you up, by adding evidence-based coaching psychology to your skill set.
The board-certified coaching credential is awarded by the Center for Credentialing and Education (CCE), which is under the umbrella of the National Board for Certified Counselors (NBCC). The NBCC issues nationally certified counselor (NCC) designations, and maintains strict quality controls over continuing education programs for counselors.Â
As you would expect, the process of becoming a board-certified coach is thoughtful, comprehensive, and the right choice for licensed therapists seeking to obtain the most legitimate and respected coaching credential.Â
Being a board-certified coach means something. Here's what is involved in obtaining it...
How to Become a Board-Certified Coach
IS THIS PROGRAM RIGHT FOR YOU?
Â
If you are a licensed therapist* who...
- Dreams of building a thriving private practice that feels aligned with your professional and personal goals — and not dependent on 3rd party payors
- Wants to do meaningful, results-driven work with clients who inspire you
- Feels done with the grind of clinical mental health treatment and are ready for something fresh
- Needs a coaching framework that makes sense for you and the clients you seek to serve
- Knows it’s time to rekindle your passion and find joy in your work again
- Is ready to prosper financially, doing work you love...
Then this is the program for you. It’s time to stop spinning your wheels and start building the career you’ve been dreaming about.
Â
Ready to Launch a Bright New Chapter?
Â
The Growing Self Coaching Certification Program For Therapists is totally unique, and different because it's created by therapists for therapists. It doesn't just teach you how to coach, it coaches YOU.
By walking you through the experience of powerful, effective, evidence based coaching your life and career will be transformed... and you'll be ready to do the same with your clients.
Here are my promises to you:
You'll be more effective.
While some clients genuinely benefit from self directed, insight oriented talk therapy... many don't. They want to learn, grow, and create different outcomes. Learning how to coach will help you facilitate this process for them more directly and effectively.
You'll be more attractive.
What sets you apart? We are in a competitive industry, and with AI based "therapy" alternatives and a saturated market, it's vital to carve out a professional niche that people are looking for. Great clients are looking for therapists who coach!
You'll be more successful.
If you're tethered to the medical model, billing insurance, working with high need clients, or toiling away trying to grow a self-pay solo private practice (with crickets chirping), coaching removes obstacles, and allows success to flow.
You'll be happier.
Some clinicians love working with a full caseload of very high need clients... but most don't. They love working with motivated clients who are ready to learn, grow, and do the work. Those clients don't need psychotherapy. They benefit from coaching. You benefit by doing more of the work you love.
You'll be healthier.
We’ve all been there—worrying about clients, drowning in paperwork, and hustling just to make it work with in-network rates. Incorporating coaching changes everything. It brings in self-pay clients, balances your caseload, and helps you create the work/life balance you deserve.
You'll be wealthier.
Top life coaches charge $150-$500 per hour. Most therapists earn between $75-$150 per hour (much lower, if you're spending hours on insurance claims to get paid). Coaching not only offers higher rates but also attracts self-pay clients, giving you more financial prosperity.
THE CAREER OF YOUR DREAMS ISÂ WITHIN REACH
Â
Each module in this program is designed to give you the tools, confidence, and clarity you need to build a thriving coaching practice and work with clients who inspire you. This is your opportunity to step into the next chapter of your career with purpose and excitement. Let’s make it happen.
Which Path is Right For You?
SAY YES TO YOU.
Your New Chapter Starts Today
COACHING ACADEMY
PROFESSIONAL COLLECTIVE
EXPERT EXPERIENCE
Questions? Let's Talk.
What are your hopes and goals for your professional trajectory as a therapist? How will obtaining a board-certified coaching credential help you attain them? Is this the right program for you?
Let's talk through all your questions, so you can take your next step with clarity and confidence.Â
INTRODUCING THEÂ GROWING SELF
COACH CERTIFICATION PROGRAM
FOR THERAPISTS, BY THERAPISTS.
- Master proven coaching techniques
- Develop ethical guidelines and a set of authentic coaching competenciesÂ
- Establish clear boundaries, gain new skills, and professional role growthÂ
- Align your skills with your ideal clients for meaningful, results-driven work that energizes you
This is your moment to elevate your career, grow your practice, expand your impact, and rediscover the freedom and joy you deserve — one step at a time.
MODULE 1
A Therapist’s Guide to Coaching
Discover what coaching is—and what it’s not. Learn the fundamentals of coaching and explore the key differences between coaching and therapy so you can confidently step into this new role.
MODULE 2
Ethics & Core Competencies in Coaching
Master the core competencies every coach needs, including cultural competency, ethics, and client agreements. You’ll learn how to create clear disclosures, conduct preliminary assessments, and run an ethical coaching practice from day one.
MODULE 3Â
Foundations of Coaching Psychology
Dive into the theoretical foundations of coaching psychology and learn proven coaching models. This module connects the psychological theories you already know with structured coaching methods, including tools for effective coaching.
MODULE 4
How to Coach Effectively
– Phase 1
Launch each coaching relationship with confidence. Develop skills to create clarity and direction for your clients and help them set values-based goals that align their hearts and minds, hopes and dreams, strengths and growth opportunities.
MODULE 5
How to Create Transformation
– Phase 2
 Learn to facilitate goal-directed self-actualization and support growth through structured action plans. We’ll explore assessments that measure progress, the key distinctions between therapy and coaching in this phase, and pro tips to avoid common coaching pitfalls.
MODULE 6
How to Create Successful Outcomes – Phase 3
Guide your clients through sustained change and continued success. Learn how to ethically and confidently end coaching relationships while helping clients maintain momentum and refocus on new goals.
Module 7
How to Achieve Professional Success as a Coaching Therapist
 In the final module, you'll learn how to develop a new professional identity that aligns with your goals, find your niche, and create a plan for long-term success. We’ll show you how to become a Board Certified Coach and build a career you love—one that grows with you.
Go Deeper
The Professional Collective
Join an 8-week live group coaching journey led by Dr. Lisa Marie Bobby. Dive deeper into coaching concepts, get real-time feedback, and connect with like-minded therapists. With group accountability, a BCC exam study group, and hands-on support, this level helps you confidently master coaching while transforming your professional identity.
Fast-Track Success
The Expert Experience
Take your coaching career to the next level with our 8-week coaching internship. Gain real-world experience, weekly mentorship, and 1:1 case consultations. You’ll complete your 30 coaching hours for BCC certification and have the option to carry clients into your private practice. This is the ultimate hands-on experience to launch your coaching career.
 Â
"I Was Burned Out, Broke, and Wondering If I Made a Huge Mistake..."
Registered Credential Training Provider
Growing Self Counseling and Coaching has been qualified by the Center for Credentialing and Education, Inc. (CCE) as a Registered Credential Training Provider, RCTP No. 1051, to provide training courses qualified for credit for eligibility for the BCC Credential.
What this means for you? This program isn't just another course. It's accredited by the CCE to fully meet the educational requirements for therapists to earn the prestigious BCC credential and take your career to the next level.Â
Approved Continuing Education Provider
Growing Self Counseling and Coaching has been approved by The National Board For Certified Counselors (NBCC) as an Approved Continuing Education Provider, ACEP No. 7405.
What this means for you? Every hour you invest in this learning experience pulls double-duty— awarding CE credits to keep your therapy license in good standing while laying the foundation for your coaching success.
You have to get CE hours anyway. The question is: Are you going to use them to maintain what you have—or build something new?
AAMFT Approved Clinical Supervisor
Let’s be honest: Anyone can call themselves a coach, and anyone can slap together a certification program. But this one? It’s the real deal.
Why? Because it was created by Dr. Lisa Marie Bobby—a seasoned psychologist, licensed marriage and family therapist, board-certified coach, and AAMFT Approved Clinical Supervisor.
With 20 years of experience mentoring and empowering clinicians, Dr. Bobby knows what it takes to help you grow, evolve, and build a career you love with confidence and purpose.
✨14-DAY MONEY-BACK GUARANTEE✨
If you aren’t learning and growing in this program let us know within the first 14-days for a full refund.Â
This Program Isn't For Everyone —
Is It Right For You?
Â
This program was designed exclusively for licensed therapists like you—who want to do work they love, build a thriving private practice, and reconnect with their professional purpose.Â
It’s for therapists who are ready to push beyond their comfort zone, challenge old patterns, and create a career that reflects their core values and vision for the future.
If you want to create real change—for your clients and yourself—enrolling in this program is the path forward.
But this program is not for everyone. Before you dive in, take a look through the details👇 to make sure it’s the perfect fit for you. Still have questions? Let’s connect. Click here to schedule a discovery call.Â
Are You Eligible to Enroll?
Is This The Right Program For You?
Why Therapists Need Formal Coaching Certification
What It Takes To Complete This Course
Why Therapists Choose The BCC Credential Over The ICF?
Important Disclosures About Our RCTP Status
Important Disclosures About Our ACEP Status
Questions to Ask Before Enrolling in a Coaching Program
How to Request Special Accommodations
What Every Therapist Should Know About Evidence-Based Coaching Psychology
How to Enroll + 2025 Cohort Start Dates?
What Level Should You Enroll In?
What Are The Credentials of The Instructors?
What is The Process For Becoming a Board Certified Coach?
What's Your Refund Policy?
Can I Change Levels?
How Can I Contact You?
What Happens After I Enroll?
What Are Your Cohort Start Dates?
Money Back Guarantee
I've spent years developing this certification program and I'm confident that it will prepare you to be a knowledgable, competent, ethical and effective coach. I also believe in your potential to transform your career by incorporating evidence based coaching into your practice.Â
I want you to be confident too. After 14 days of enrollment in The Growing Self Coaching Certification For Therapists program you'll have had the opportunity to work through the first two modules: You'll have learned the foundations of coaching, what every therapist needs to know about the difference between coaching and therapy, and the ethical practice an core competencies that will create healthy guardrails around your practice.Â
If, after learning about these things and working through the growth activities I have planned for you, you don't believe that it's worth your time to continue learning about the foundations of coaching psychology, how to effectively coach, and how to pivot your career... simply reach out, show us you gave it a try, and we'll give you your money back.Â
Still on the fence?
Â
Hey there—if you’ve made it this far, I know something about you: you care deeply about the work you do, and you’re always looking for ways to grow. But change, especially in your career, can feel a little intimidating. Maybe you’re wondering if adding coaching to your practice is the right move, or if this is the right time. I get it—it’s a big step. But let me tell you, you wouldn’t be here if you didn’t already know deep down that you’re ready for more.
Here’s the truth: pivoting takes courage. But I know you’ve got that. You’ve faced hard things before—balancing clients, family, life, and continuing education, all while staying committed to your mission of helping people. This program will give you the tools to expand your impact, and guess what? You won’t be doing it alone. I’ll be right there with you, every step of the way.
Still unsure? Here are three reasons why this is the next right step for you:
Expand Your Expertise & Impact
You already have the heart and skills of a therapist. Adding coaching gives you a new way to serve your clients—those looking for future-focused, action-oriented guidance.
With this certification, you’ll learn how to deliver coaching and therapy seamlessly, expanding the ways you can help people thrive.
Create Flexibility in Your Career
We both know the therapy world can have its limits—insurance challenges, session fatigue, and time constraints. Coaching opens doors to new opportunities, new clients, and a new way of being of service to others.
This flexibility helps you avoid burnout while creating more balance and freedom in your work life.
The World Needs Coaches Like You
People are seeking meaningful, positive change now more than ever. They’re not looking for "behavioral healthcare." They're looking for professionals who can empower them to grow and evolve, and create better outcomes — not just talk about it.
The world is waiting for you to step into this role.
So, if you’re waiting for the perfect moment, let me tell you—it’s right now. You don’t have to have it all figured out. Just take the first step, and I’ll meet you there. You’ve got this—and I’ve got your back.
The Expert Experience
Jump Start Your Success
Build Confidence, and Prosperity
Holiday 2024 - Expert Experience - Bonus Offer
$1400 Value
Special Limited-Time Bonus!
Offer Ends 12/31/24 - Book Your Discovery Call To Enroll00
DAYS
00
HOURS
00
MINS
00
SECS
The Professional Collective
Learn and Grow, Together
Support, Accountability and Guidance For Your Development
Â
If you’re anything like me, you know that trying to go it alone can only take you so far. (I learned that the hard way). Growth happens when you have the right people in your corner—cheering you on, holding you accountable, and guiding you through the challenges along the way. And that’s exactly what the Professional Collective is all about.
This isn’t just another course—it’s an 8-week live coaching experience where you’ll be surrounded by a community of like-minded therapists, all making the shift into coaching, just like you. With real-time classes, personalized feedback, and weekly accountability, you’ll feel supported every step of the way.
The best part? You’ll have direct access to me and other master coaches, ready to answer your questions, troubleshoot tricky situations, and help you step into your new coaching role with confidence. Together, we’ll work through challenges—like how to navigate the shift from therapy to coaching—so you’ll know exactly what to do, how to do it, and feel fully equipped to guide your clients toward transformation.
Imagine showing up each week, knowing you’ve got a team behind you, a clear path ahead, and the support to keep you moving forward, no matter what comes up. The connections, conversations, and insights you’ll gain from this experience are designed to keep you focused, motivated, and ready to step boldly into your next chapter.
If you want to grow your skills, build your confidence, and launch your coaching practice with clarity and momentum—this is the level for you. You don’t have to figure it all out alone. We’ve got you. Let’s take this journey together.
Holiday 2024 - Professional Collective - Bonus Offer
$600 Value
Special Limited -Time Bonus!
Offer Ends 12/31/24 - Book Your Discovery Call to Enroll00
DAYS
00
HOURS
00
MINS
00
SECS
The Coaching Academy
Flexible and Affordable
Take The First Step
Â
This is the Path Forward. Are You Ready to Walk It With Me?
 You know by now that this isn’t just another coaching program. It’s BCC-accredited and created specifically for licensed therapists like us. It’s grounded in evidence-based coaching psychology, the kind you can trust. No fluff—just practical, proven tools that will help you expand your practice with integrity and real skill.
I designed this program to be flexible and affordable because I know how busy your life is. It’s the most direct way to start working with the motivated clients you’ve been craving, foster real growth, and reignite the spark that first brought you to this work. You already have the foundation—this certification is here to help you step confidently into what’s next.
Time is the one thing we don’t get back. Enroll, and get instant access. If you’ve been waiting for the right moment to step into your next chapter, this is it.
What’s holding you back? Your clients are out there, waiting for the transformation only you can help them achieve. And I’m right here, ready to walk this path with you. Enroll now—because you create your future reality through the actions you take today.
Holiday 2024 - Coaching Academy - Bonus Offer
$400 Value
Special Limited-Time Bonus!
Offer Ends 12/31/24 - Book Your Discovery Call to Enroll00
DAYS
00
HOURS
00
MINS
00
SECS
Let's Bust Those BUTS.
You know those stubborn little BUTs that pop up whenever we’re about to do something good for ourselves? They’re like a toddler throwing a tantrum over the most obviously positive and healthy things: “Brush your teeth!” “No!” “Eat a carrot!” “Never!” And just like you help your clients move past their resistance, I’m here to help you move through yours.
Because here’s the truth: Those BUTs aren’t facts—they’re just anxiety in disguise, trying to keep you in your comfort zone. But comfort zones? They’re where dreams go to die. And you didn’t come this far to stay stuck.
So let’s team up, call those BUTs out for what they are, and move past them. Your next chapter is waiting—and it’s too good to let those BUTs hold you back.
But... I don't have time for this.
But... I'm a therapist. Why the %#&! should I learn how to coach?
But... I'm not sure coaching will fit with the way I work.
But... The cost.
But... What if I can't find coaching clients?
But... What if I don't like coaching?
But.... Isn't coaching basically the same thing as therapy?
But... Isn't therapy better than coaching?
But.... What if I can't make the class times work?
But... what if I can't keep up?
But... what if this program doesn't get me the results I want?
But... why should I bother doing this at all?
The Best Investment You'll Ever Make? It's YOU.
Â
Warren Buffet once said, “By far, the best investment you can make is in yourself.” And let me tell you, that quote has been my guiding light every time I’ve found myself exactly where you are right now—hovering over the “enroll” button, wondering, “Is this the right move? Will this really be worth it?”
I’ve been there, many times, because I am a lifelong learner who invests in myself. Just like you, I’ve poured my time, energy, and money into learning, growing, and becoming the best helper I can be. And here’s what I’ve discovered: every time I’ve invested in my own growth—my knowledge, confidence, and skills—it has paid off. Not only financially (although it absolutely has, many, many times over) but in ways I couldn’t have imagined.
Those investments set me on an upward spiral, unlocking opportunities and outcomes I never thought possible—until I took that first step forward. And here’s the magic: when you invest in yourself, no one can take that away from you. It changes you at your core, becoming part of who you are and how you show up for yourself, your clients, and your future.
Now, I’m here to share everything I’ve learned with you. I’ve done the work, walked this path, and guided so many therapists through this same transformation. And now, it’s your turn.
This program is more than just a course—it’s a powerful growth opportunity designed to help you step into the next, best version of yourself. It’s your chance to invest in your future, build the career you’ve always wanted, and create the outcomes you—and your clients—deserve.
I believe with all my heart that investing in yourself is the most valuable thing you can do, both for yourself, and for the people who depend on you. The world needs you to grow and evolve, and invest in becoming the fullest, best, and brightest version of yourself.
And I’ll be with you every step of the way. So, are you ready to take that step, invest in yourself, and launch the next chapter of love, happiness, and success? Let’s do this—together.