Coaching Competencies That Move Clients Forward

Your client had a breakthrough last session. A profound insight. They finally understand why they struggle with boundaries, why relationships feel hard, why they stay stuck in the same patterns.

They leave your office feeling understood and validated.

And then nothing changes.

Week after week, same issues. Same patterns. Same stuck places.

It's not because your client isn't motivated. It's not because you're not talented.

It's because you're using the wrong framework.

Therapy is designed for treatment—to reduce symptoms, process pain, and create insight. But what your motivated, growth-oriented clients actually need is coaching—a structured process that turns insight into action and creates measurable transformation.

WHAT YOU'LL LEARN:

• The fundamental shift: How coaching differs from therapy in role, process, and purpose (and why this matters for client outcomes)
• The coaching process framework: A structured approach that creates measurable progress—you'll see it demonstrated and practice it yourself
• Action planning that actually works: How to help clients move from "I understand why I do this" to "I'm doing something different"
• Accountability without control: How to be directive and action-oriented without becoming prescriptive or abandoning your therapeutic wisdom
• Assessment in action: How to recognize when someone is stuck because they need skill-building (coaching) versus when they need symptom reduction (therapy)
• Real-world application: Case examples of common presenting issues (relationship struggles, career transitions, boundary-setting) and how coaching creates different outcomes than therapy

WHO SHOULD ATTEND:

• Therapists whose motivated clients keep having insights but not making changes
• Clinicians who feel stuck between being too passive or too directive
• Licensed professionals who want to understand what coaching actually is (not just therapy with a different name)
• Therapists considering coaching certification who want to see the framework first

ABOUT THE PRESENTER:

Dr. Lisa Marie Bobby is a licensed psychologist, licensed marriage and family therapist, AAMFT-approved clinical supervisor and Board Certified Coach (BCC). She is the founder and clinical director of Growing Self Counseling & Coaching, a large and vibrant group practice that has integrated both therapy and coaching services for over 10 years.

Dr. Bobby obtained her BCC credential in 2012 and has since trained over 100 licensed therapists in coaching competencies. Her practice works with hundreds of coaching clients monthly, specializing in relationship coaching, career transitions, and personal development. She created the only NBCC-accredited Coaching Certification program designed exclusively for licensed therapists and is passionate about helping clinicians expand their skills to serve the full spectrum of client needs.

CONTINUING EDUCATION CREDIT:

This program awards 1.5 NBCC continuing education clock hours.

Growing Self, Inc. has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 7405. Programs that do not qualify for NBCC credit are clearly identified. Growing Self, Inc. is solely responsible for all aspects of the program. If you need special accommodations or have questions, please contact us. [email protected] or 720.370.1800. www.growingself.com

*While ACEP credits are accepted in 47 US States, please check with your specific professional state licensing board to confirm that ACEP accredited programs are approved, as criteria varies by state, and by licensing board. If your state does not accept ACEP credits, please reach out to us. We can provide you with documentation that you can submit to your state licensing board for review. They may grant the credits on a case-by-case basis.