Next Cohort Starts March 2  Β·  Reserve Your Spot β†’
Ethical Β· Evidence-Based Β· Accredited Licensed Therapists Only

Coaching Certification,
For Therapists

The only BCC-accredited coaching certification built exclusively for licensed therapists ready to pivot into energizing, productive coaching β€” without risking their license.

CCE Accredited (RCTP #1051) NBCC ACEP #7405 30–50 CEU Hours
Photograph of Dr. Lisa Marie Bobby
CCE Board Certified Coach
NBCC Approved Continuing Education Provider
AAMFT Approved Supervisor
Accreditation

"Half my clients don't need therapy. I've been dabbling in "coaching," but I'm not sure I'm actually doing it right. What are the boundaries here? Is this okay?"

β€” What keeps therapists up at night

The Reality

Coaching Is Not Therapy Without a Diagnosis

Many therapists assume clinical training translates to coaching. It doesn't. Coaching much less like therapy than most therapists believe it is. Coaching is a distinct discipline with its own competencies, ethics, evidence base, and framework.

Coaching isn't regulated... but therapists like us are. Without formal training, you're in an ethical gray area that could cost you everything. And generic programs? They're built for civilians β€” not clinicians like us.

This program is different. Built by therapists, exclusively for therapists. It bridges your clinical expertise with evidence-based coaching psychology.

What's at Stake
βš–οΈ
License Risk
Without clear boundaries, assessment skills, and practice guidelines you're exposed to ethics complaints and board grievances.
🎯
Ineffective Sessions
Therapy frameworks frustrate growth-oriented clients, who would be better served by coaching. They want momentum, not processing.
🏷️
No Differentiation
Only 3% of therapists are also certified coaches. This sets you apart in a crowded, competitive field.
🚫
Untrustworthy Training
Coach training programs are totally unregulated. Even ones that award a credential, like the ICF, is for laypeople. Therapists need to manage coaching differently, navigating complex ethics, boundaries, and scope.
What Changes

What Happens When Therapists Add Coaching

A complementary skillset that transforms your practice, income, and energy.

🎯
More Effective
Frameworks to deliver outcomes clients hired you for β€” not endless processing.
✨
More Attractive
Coaching expertise differentiates you in a saturated market. The best clients seek therapists who coach.
πŸ’°
More Profitable
$200–500/hr from self-pay clients. No insurance billing. Real financial freedom.
😊
More Energized
Motivated, growth-oriented clients who energize you instead of depleting you.
🌎
More Freedom
Coach across state lines. Earn more, work less. Time for life.
πŸ›‘οΈ
Fully Protected
Clear ethical boundaries, proper scope, professional legitimacy.
The Curriculum

7 Modules. 30 Hours. Real Competence.

Evidence-based coaching psychology, through a therapist's lens.

01
A Therapist's Guide to Coaching
What coaching is and isn't. Key differences from therapy. Your coaching mindset.
02
Ethics & Core Competencies
Cultural competency, agreements, disclosures. Ethical coaching from day one.
03
Foundations of Coaching Psychology
Theoretical foundations and proven models. Connecting what you know with structured methods.
04
How to Coach Effectively β€” Phase 1
Clarity, direction, values-based goal setting aligning strengths and growth.
05
Creating Transformation β€” Phase 2
Goal-directed actualization. Progress assessments, action plans, avoiding pitfalls.
06
Successful Outcomes β€” Phase 3
Sustaining change, maintaining momentum. Closing coaching relationships ethically.
07
Professional Success as a Coaching Therapist
Your niche. BCC credentialing. Building a career you love.
Go Deeper
Professional Transformation
8 weeks live group coaching with Dr. Bobby. Real-time feedback, BCC exam prep, and professional identity transformation with like-minded clinicians.
Fast-Track
The Expert Experience
8-week supervised practicum with real clients and weekly mentorship, earns 30 required BCC hours plus 50 NBCC CEUs. Clients become yours for private practice.
Your Roadmap

How to Become a Board-Certified Coach

The BCC is the gold standard credential for licensed therapists who coach. Here's the path from where you are now to Board Certified Coach.

The BCC credential is awarded by the Center for Credentialing & Education (CCE), a division of NBCC β€” the same organization behind your counseling credentials. Unlike ICF, the BCC recognizes credentialed professionals and existing clinical education, allowing you to become a fully credentialed BCC through a 30 hour training program (rather than a 60 hour ICF program.)

Step 1
πŸŽ“
Complete Accredited Training
Finish a CCE-approved coaching education program β€” 30 graduate-level semester hours or an approved training program like this one.
You are here
Step 2
πŸ’¬
Accumulate Coaching Hours
Log a minimum of 30 coaching contact hours with real clients. Our Expert Experience practicum fulfills this requirement entirely.
Step 3
πŸ“
Pass the BCC Exam
Take the Board Certified Coach exam administered by CCE. Our program includes comprehensive exam prep materials and study support.
Step 4
πŸ›‘οΈ
Earn Your BCC Credential
Submit your application to CCE with documentation of education, coaching hours, and exam results. You're officially Board Certified.
Why This Program Accelerates Your Path

Most BCC applicants piece together training from multiple sources over years. This program is designed to take you from Step 1 through Step 4 in a single, structured experience. The Expert Experience tier includes supervised coaching hours, so you graduate with both education and contact hours complete β€” ready to sit for the exam immediately.

Licensed therapists with a master's degree qualify for the 30-hour education track, rather than the 60 or 120-hour requirement for non-clinicians. Your clinical training counts.

Do You Meet the BCC Eligibility Requirements?

Β 

The Board Certified Coach (BCC) is the most prestigious and respected coaching credential for a reasonβ€”it has standards.

Prerequisite criteria that must be met. A rigorous application process. Ongoing credential maintenance requirements.

Can you qualify? What's your pathway? What is involved in the credentialing process?Β 

I'll send you all the details straight from the Center for Credentialing and Education (CCE)β€”so you can make fully informed decisions.

Client Stories

What Therapists Say

"

The first program that acknowledged my clinical training instead of making me start from zero. Respected from day one.

JR
Dr. J
Licensed Psychologist
"

The ethics module alone was worth the investment. Complete clarity about the boundary between therapy and coaching.

MK
Dr. R
Licensed Psychologist
"

Three coaching clients within a month of the practicum. The Expert Experience pays for itself.

SP
J.S.
Marriage & Family Therapist
Dr. Lisa Marie Bobby
Meet Our Program Director
Dr. Lisa Marie Bobby
PhDLMFTBCCAAMFT Supervisor

Dr. Bobby is a licensed psychologist, marriage and family therapist, board-certified coach, and clinical supervisor with 20+ years of experience. She founded Growing Self Counseling and Coaching, a robust group practice specializing in non-clinical issues like growth, love, happiness and success. After watching therapists struggle to succeed in private practice without coaching competencies (and observing the lack of high quality coach training appropriate for licensed therapists) she launched the Coaching Certification For Therapists program, for you.

Choose Your Path

Two Levels of Support For Your Professional Development

Both fulfill the BCC educational requirement.

Coaching Academy
Self-paced. Start today. Learn on your schedule.
$199/mo
Pay in full to save 10%

  • 30-hour BCC-accredited course
  • Instant, lifetime access
  • Videos, handouts & assignments
  • 30 CEU hours for license renewal
  • BCC exam prep materials
  • Self-paced β€” start today
Get Immediate Access β†’
Most Popular
Expert Experience
Live cohort + practicum + real coaching clients
$459/mo
Save 10% when you pay in full

  • Everything in Coaching Academy
  • 8 weeks live group coaching with Dr. Bobby
  • 8-week supervised practicum with real clients
  • 30 required BCC coaching contact hours
  • 1:1 case consultation & mentorship
  • 50 CEU hours
  • Carry clients into your private practice
Apply to Enroll β†’

✨ 14-Day Money-Back Guarantee. Complete the first two modules. Not right? Full refund.

Is This Right for You?

This Program Is For Therapists Who…

  • Want a structured, research-supported coaching framework
  • Aspire to work with high-functioning, motivated clients outside the clinical model
  • Want to expand their practice while maintaining ethical integrity
  • Are ready for a respected credential with real accreditation standards
  • Want direct access to coaching clients β€” not a marketing how-to
  • Value long-term mentorship and community after certification

Not Sure? Take the Assessment.

Our quick professional alignment assessment helps determine if this certification aligns with your career goals β€” and which level makes sense.

Take the Assessment β†’

Or talk it through: Attend a Casual Info Session with Dr. Lisa β†’

Common Questions

Frequently Asked

This program is the only one of it's kind, fully accredited by the National Board for Certified Counselors to award the BCC credential that is exclusively for licensed mental health professionals. To be considered for this program you must be either: a Nationally Certified Counselor, have a Master's degree or Doctorate in Counseling Psychology, have a Doctorate in a related field (such as Clinical Psychology or Marriage and Family Therapy), or be a fully licensed mental health professional. (LPC, LMFT, LCSW, LP, etc.) This 30-hour program awards credit for existing education.

The BCC is awarded by CCE, a division of NBCC. ICF is for laypeople β€” it doesn't cover dual relationships, mandatory reporting, or therapist-specific ethics. BCC aligns with your existing professional standards. Because the ICF is intended for lay people, it requires a minimum of 60 hours of coach training, covering topics therapists already know front, back, and sideways, like open ended questions and reflective listening. The BCC allows prerequisite credit for licensed mental health professionals, so you can attain your coaching credential through a 30 hour program like ours.

Academy is self-paced β€” 30 hours on your schedule. Expert Experience: 4–6 hours/week during the 16-week cohort, manageable alongside a full caseload.

Yes! Academy: 30 CEUs. Expert Experience: 50 CEUs. Growing Self is NBCC ACEP #7405, accepted in 47 states. Verify with your board.

14-day money-back guarantee. Complete the first two modules. Not right? Full refund, no questions.

Our flagship Expert Experience 16 week program, divided in to two 8-week "semesters." Semester 1: You'll work through your coursework every week with your cohort, attending live group classes on Thursdays at 2pm MT for a deep dive into professional identity development shifts therapists pivoting into coaching need to grapple with in order to be effective coaches. Semester 2: You'll go through an 8 week practicum, connecting you with real coaching clients to practice new competencies, and support your attainment of your 30 required coaching client contact hours. The second semester you'll be attending a live practicum group on Mondays at 9 am MT, and have access to an optional BCC Exam study group on Tuesdays at 2pm MT.

2026: March 2, May 4, July 13, September 14. Academy is instant access.

Ready to Grow?

Your Clients Are Ready For Coaching.
Meet Them Where They Are β€” Move Forward, Together

Join the next cohort of licensed therapists building the private practice they always wanted, by developing themselves as coaches.

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RCTP #1051-BCC Β· NBCC ACEP #7405